Mavin Records founder Don Jazzy has opened up about the impact Ayra Starr has had on his life, years after discovering the singer through a social media freestyle.
The music executive made the revelation while responding to a fan who praised his role in Ayra Starr's successful career.
Don Jazzy said Ayra Starr had also significantly changed his own life and expressed gratitude for the day he was introduced to her Instagram freestyle.
He recalled discovering the young singer online before eventually signing her to Mavin Records and helping launch her professional music career.
The producer described Ayra Starr as a dream artist and said her growth since joining the label had been remarkable.
Ayra Starr's journey began attracting wider attention after her social media performances caught Don Jazzy's attention, eventually leading to her signing with Mavin.
Since then, she has developed into one of Nigeria's most prominent Afrobeats exports, building a strong international audience through her music.
Her rise has also strengthened Mavin's reputation for discovering and developing young Nigerian music talent.
Ayra Starr's latest career milestone came with the release of her third studio album, Starrgirl, on August 14, adding another chapter to her rapidly expanding discography.
The singer's growth has gone far beyond her early days as a promising teenage artiste, with her music earning international recognition and collaborations.
Don Jazzy's latest comments highlight the relationship between discovering emerging talent and building successful careers within Nigeria's competitive music industry.
His decision to take a chance on Ayra Starr has also become one of Mavin's notable success stories.
The producer's tribute comes as Ayra Starr continues to expand her influence and establish herself as one of the leading female voices in contemporary Afrobeats.
For Don Jazzy, however, the relationship appears to have been more than a successful business decision, as he says the artiste has had a meaningful personal impact on his own journey.
The revelation also offers a glimpse into the mutual impact between artistes and the executives who discover and develop them.
From an Instagram freestyle to international stardom, Ayra Starr's journey has become an example of how social media can provide young artistes with a pathway into the mainstream music industry.